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Gran Turismo Swerves Past Barbie with $17.3 Million Opening

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Box Office Showdown: Gran Turismo swerves Past Barbie

The box office competition was fierce this weekend as “Gran Turismo: Based on a True Story” and “Barbie” battled for supremacy. In a neck-and-neck race, the video game adaptation claimed victory of Gran Turismo Swerves Past Barbie with a $17.3 million opening, edging out Greta Gerwig’s sensation “Barbie,” which raked in $17.1 million according to studio estimates. The stakes were high as these numbers could still shift when final ticket sales are tallied on Monday.

Gran Turismo swerves Past Barbie with $17.3 Million Opening

An Unconventional Weekend

The weekend at the multiplexes took an unconventional turn with the second annual National Cinema Day in the United States. The event featured discounted $4 tickets to all films and showtimes across the nation’s theaters. This unique promotion undoubtedly influenced the weekend’s box office results.

“Barbie” Reigns Supreme

Despite the fierce competition, “Barbie” maintained its stronghold in the box office. With a domestic total of $594.8 million in ticket sales, the film soared past “The Super Mario Bros. Movie” to become the year’s highest-grossing domestic hit. Not stopping there, “Barbie” also boasts a global tally of $1.34 billion, poised to surpass the $1.35 billion worldwide earnings of “Mario.”

The Impact of National Cinema Day

National Cinema Day’s intention was to invigorate theater attendance during a typically slower period. The event, characterized by reduced ticket prices, drew a significant crowd of moviegoers, contributing to “Barbie’s” continued success. Last year’s iteration of National Cinema Day attracted a whopping 8.1 million attendees, making it the busiest day for theaters throughout the year.

Gran Turismo swerves Past Barbie with $17.3 Million Opening

“Gran Turismo’s” Debatable Triumph

While “Barbie” maintained its position as the weekend’s primary draw, “Gran Turismo” managed to claim a narrow lead in gross earnings. Sony Pictures utilized a notable accounting strategy, factoring in a substantial $3.9 million from preview screenings before Thursday, as well as $1.4 million from Thursday previews. This practice, common in Hollywood, has expanded the definition of an opening “weekend.”

Mixed Results for “Gran Turismo”

Despite its victory, “Gran Turismo” experienced a moderately successful start considering its $60 million production cost. The film’s storyline, which revolves around a young man’s journey from a PlayStation video game enthusiast to a real-life racer, resonated well with audiences. Its “A” CinemaScore speaks to the positive reception from moviegoers.

Challenges Amid the Strike

The ongoing strike by actors and screenwriters posed challenges for studios, hindering their ability to promote films with star-studded casts. Sony’s approach to overcome this hurdle involved hosting multiple preview screenings and fan-centric events to generate buzz around “Gran Turismo.”

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“Barbie” – A Blockbuster Beyond Comparison

While the competition remained fierce, industry analysts acknowledged the unparalleled success of “Barbie.” The film’s global blockbuster status and its ability to captivate audiences worldwide cement its position as a winner, regardless of the weekend’s outcome.

Other Weekend Releases

Amidst the competition between “Gran Turismo” and “Barbie,” other new releases also made their mark. MGM’s high-school comedy “Bottoms” achieved an impressive start in limited release, averaging $51,600 per location across 10 theaters. Liam Neeson’s thriller “Retribution” made its debut with $3.3 million across 1,750 theaters, and “The Hill,” a sports drama starring Dennis Quaid, launched with $2.5 million from 1,570 locations. Additionally, “Golda,” featuring Helen Mirren as the former Israeli prime minister, debuted with $2 million across 883 theaters.

Conclusion

The box office showdown between “Gran Turismo” and “Barbie” showcased the dynamic nature of the film industry. While “Gran Turismo” secured a slim victory in gross earnings, “Barbie” maintained its status as a global blockbuster. The unique circumstances of National Cinema Day undoubtedly influenced the weekend’s results, while the ongoing strike posed challenges for promotional efforts. As the final domestic figures are set to be released, the summer box office inches closer to the $4 billion milestone, marking a potential comeback for the industry after a tumultuous period.

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FAQs – Box Office Showdown: Gran Turismo swerves Past Barbie

1. What were the box office results for “Gran Turismo” and “Barbie” over the weekend?

  • “Gran Turismo: Based on a True Story” opened with $17.3 million in box office earnings.
  • “Barbie,” in its sixth week of release, brought in $17.1 million.
  • These figures are based on studio estimates and may change when final ticket sales are tallied on Monday.

2. What contributed to the unusual weekend at the multiplexes?

  • The weekend coincided with the second annual National Cinema Day in the United States.
  • The event featured discounted $4 tickets for all films and showtimes across the country’s theaters.

3. How did “Barbie” perform in terms of box office success?

  • “Barbie” emerged as a strong contender, with a domestic total of $594.8 million in ticket sales.
  • This achievement propelled “Barbie” past “The Super Mario Bros. Movie” to become the year’s highest-grossing domestic hit.
  • On a global scale, “Barbie” garnered $1.34 billion, positioning it to surpass the worldwide earnings of “Mario.”

4. What was the impact of National Cinema Day on “Barbie”?

  • National Cinema Day’s promotional offer of reduced ticket prices drew a considerable audience to theaters.
  • The boost from this event contributed to “Barbie’s” continued success at the box office.

5. How did “Gran Turismo” manage to lead in gross earnings despite its competition with “Barbie”?

  • Sony Pictures employed an accounting approach that factored in $3.9 million from preview screenings held before Thursday and $1.4 million from Thursday previews.
  • This strategy contributed to “Gran Turismo’s” narrow lead in gross earnings, though it remains a topic of debate.

6. What reception did “Gran Turismo” receive from audiences?

  • “Gran Turismo” had a moderately successful start, considering its production cost of approximately $60 million.
  • Audiences responded positively to the film’s premise, which revolves around a young man’s transformation from a video game enthusiast to a real-life racer.
  • The film achieved an “A” CinemaScore, reflecting audience approval.

7. How did the ongoing strike impact film promotion?

  • The strike involving actors and screenwriters posed challenges for studios in terms of promoting films featuring star-studded casts.
  • Sony addressed this by organizing multiple preview screenings and fan-centric events to generate buzz around “Gran Turismo.”

8. How did other new releases perform over the weekend?

  • MGM’s high-school comedy “Bottoms” had a strong limited release, averaging $51,600 per location across 10 theaters.
  • Liam Neeson’s thriller “Retribution” debuted with $3.3 million across 1,750 theaters.
  • “The Hill,” a sports drama starring Dennis Quaid, launched with $2.5 million from 1,570 locations.
  • “Golda,” featuring Helen Mirren as the former Israeli prime minister, debuted with $2 million across 883 theaters.

9. What is the overall outlook for the summer box office?

  • The North American box office is close to reaching the $4 billion mark for the summer.
  • This resurgence would mark a significant achievement for the industry after a season marked by ups and downs, including major releases falling short of expectations.
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